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Thought leadership. The phrase that haunts every corporate PowerPoint and every LinkedIn post where Chad from marketing insists he’s “sparking a dialogue.” Spoiler alert: you’re not. You’re just adding to the digital landfill of self-important fluff no one asked for. No one cares about your thought leadership.

Let’s be clear: no one is sitting at their desk thinking, “Gosh, I hope a mid-tier B2B SaaS company posts a 15-slide carousel on ‘revolutionizing synergy.’” Nope. They’re more likely doomscrolling, plotting their escape from the meeting hellscape you’re perpetuating.

Why Your Thought Leadership Sucks

1. It’s All Buzzwords, No Bite: “Leveraging innovative solutions to optimize scalable outcomes.” Translation? You’re vomiting corporate gibberish. Say something real or shut up.
2. It’s Painfully Generic: Your “groundbreaking insights” are a rehash of someone else’s webinar from three years ago. You didn’t even bother to change the font.
3. Nobody Cares About You: Here’s a hard truth: your audience doesn’t care about your thought leadership; they care about their own problems. Unless you’re solving those, you’re just background noise.

What Actually Works

• Be Useful: Instead of “leading thoughts,” try leading solutions. Give people something they can actually use.
• Be Real: Drop the corporate façade. Humans respond to humans, not jargon-generating robots.
• Be Brief: If it takes more than 30 seconds to get your point across, no one is sticking around.

Stop trying to be a thought leader. Instead, try being… interesting? Helpful? Or, here’s a wild idea: entertaining. People might actually listen if you didn’t sound like a walking LinkedIn algorithm.