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The Hellbeing New York weed brands team journey and history

Why we started Hellbeing

To get straight to the point, our personalities struggle with soul-sucking monotony. Most of your time on this planet is spent trading hours for a paycheck, and the days blur into one another....

Angelo’s Picks: These three cannabis flowers are real treats for every stoner to enjoy this Halloween

Halloween is the ultimate stoner holiday. Sure, 4/20 is all about the flower (or edibles or vapes or dabs), but that still doesn’t compare to Oct. 31. Think about it, this is a holiday where...

Blunt Talk

Hellbeing.Agency

You Need a Visual Identity, Not a Logo

I know what you’re thinking: “But isn’t a logo the cornerstone of my brand?” Well, allow me to incinerate that myth right now. A logo is merely a symbol, a static image. It’s the equivalent of a single drop of blood in the grand ocean of your brand’s identity. A logo alone is like a solitary flame – sure, it can catch the eye, but it can’t set the world on fire.

‘Make It Pop’ and Useless Feedback

When you tell a designer to “make it pop,” you reveal your profound ignorance. It’s a lazy, meaningless directive that offers no useful guidance. What does “pop” even mean? Do you want brighter colors, bolder fonts, more contrast? You don’t know, do you? Because you’re fucking clueless. It’s a blanket statement that screams, “I have no idea what I’m talking about.”

Low Lift, Your Say?

Nothing brings a bigger smile to my face than when we hear someone say, “This should be a low lift.” It’s music to our ears, right up there with nails on a chalkboard. Here’s the deal: you’ve got a business problem, and you need a solution. That’s why you’re hiring someone in the first place. But here’s where you make us twitch — you start with, “Hey, this should be super simple, just a low lift!”

Hiring Little Timmy for Your Logo?

We’re here to address and help you avoid making one of the most cringe-worthy decisions you could make in the business world: hiring your little “nephew Timmy” to create your logo in Paint. We understand that you may not be familiar with the ins and outs of visual identities and how they differ from logos. You can learn more about that here. If you already know the difference but simply do not care, congratulations—you’re doing double work. Let’s dissect why this deserves my scorn.

Cellophane is Not a Conduit of Aroma

I’m back to shed some light on one of the most asinine habits: sniffing cigars through cellophane. We apologize in advance for someone who may have learned this trait by a so-called “connoisseur friend” who brought you into the cigar game. This is not targeted at you starters. We all know who this is for…and you somehow think you can savor the essence of a fine cigar by snorting it through a plastic barrier. How idiotic!

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